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TradeKing Launches Strategy Builderâ„¢ from Recognia; Enables Investors to Build, Share and Find Strategies Easily with Performance Backtesting

TradeKing Offers Clients Yet Another Way to Share Strategies Around Trades, Backed Up by New Analytics Tool

Mar 30, 2010

Boca Raton, Fla. and Ottawa, Canada, March 30, 2010 – Online broker TradeKing ( and Recognia, Inc. (, the industry-leading provider of actionable investment research products for online brokers, announced today that TradeKing has deployed Recognia’s new Strategy Builder product to complement its broad array of research tools. Like a stock screener “on steroids,” the Strategy Builder provides TradeKing clients with an intuitive, easy-to-use tool that boosts their ability to find or define investment strategies that meet their specific criteria or investing style. They can then test the past performance of those strategies with just one click, with up to five years of historical data, to help identify new strategies.

“TradeKing constantly strives to introduce new features that will offer investors deeper and more complete insights into a trading idea or strategy,” said Richard Hagen, President, TradeKing. “This is why we bring ‘Wall Street research’ right up next to the ‘Main Street research’ of our clients through the Trader Network community. The more perspective investors can gain on a stock or options play, the more equipped they will be to make the right investment decision. Our new Strategy Builder tool will be an invaluable aid to our clients, especially our community members who frequently seek to leverage the wisdom of their peers, which can now be mapped against actual historical performance data.” 


With Strategy Builder, TradeKing clients can build their own customized strategies from dozens of fundamental and technical filters; try a pre-built or expert strategy or check out a strategy made by another client (or share one of a client’s own with others). Then, whatever strategy a client has built, they can backtest it against up to five years’ worth of data and compare its ROI performance against a market benchmark of their choice. Clients can also be alerted on a daily, weekly or monthly basis if the list of stocks meeting those criteria changes.  


In addition, Strategy Builder comes with a number of pre-built strategies or filters, so if a TradeKing client is a follower of a particular style of investing (e.g., Ben Graham), clients can use that pre-built strategy or copy its parameters and modify them as they like, save their version, and have others in the Trader Network who follow that same style see, use or build off that particular strategy.

“TradeKing is one of the first online brokers in North America to deploy Strategy Builder with backtesting to their clients,” said Rick Escher, President and CEO of Recognia Inc., “The product will undoubtedly help TradeKing continue to deliver an exceptional user experience to their traders.”


Key Strategy Builder features include:

·         One-click back testing, which quickly allows TradeKing clients to view and compare the past performance of one or multiple strategies at a glance;

·         Build a community of followers and enable sharing of strategies and models amongst users;  

·         Define a client’s own strategies or use pre-defined strategies that can be customized to their investing preferences;  

·         Leverage in-context educational material provided to enhance knowledge and comfort of investing at any level. 


Recognia’s Strategy Builder tool is available immediately to TradeKing clients at no cost. The tool can be found within a client’s account, under the Tools tab. 



About TradeKing

TradeKing ( is a nationally licensed online stock and options broker dealer offering simple, low trading fees ($4.95 per trade plus $.65 per option contract) with no hidden costs or account minimums.1 A pioneer in integrating new financial social media as part of its innovative online equities, options trading and fixed-income trading platform, TradeKing has received multiple five-star ratings from top industry sources and was given five stars in customer service by SmartMoney2 Magazine, ahead of OptionsXpress, Scottrade, Fidelity and TD Ameritrade. (June 2009 SmartMoney Broker Survey).  


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Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options available at

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. The content of this press release is provided for educational and informational purposes only, does not constitute a recommendation to enter in any of the securities transactions or to engage in any of the investment strategies presented herein, and does not represent the opinions of TradeKing or its employees.

Online trading system response and access times may vary due to market conditions, system performance, and other factors.


(1) (Please see for more details on trade commissions for low priced stock, bonds, mutual funds and other securities).

(2) SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and Hearst Communications, Inc. All Rights Reserved Worldwide.


About Recognia Inc.


Recognia is the industry leader providing actionable investment research products. Their compelling product suite uses automated interpretation of technical, fundamental and value based analytics to increase account-holder activity and boost trader confidence. 


Recognia helps to automate the investment decision making process by offering dynamic and action-oriented trading ideas for all trader types, in order to execute timely trade transactions with confidence.


Recognia provides coverage of more than 50 exchanges worldwide, including stocks, equities, forex, indices, currencies and futures.


Founded in 2000, in Canada’s National Capital region of Ottawa, Recognia today has more than 20 million provisioned accounts worldwide and their products service the largest and most successful on-line brokerage firms, institutions and stock exchanges.

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