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TradeKing™ Earns Four-Star Rating in Barron's 2012 Online Broker Survey for Sixth Consecutive Year, Outranks Larger Brokers Such as Charles Schwab and Fidelity

Online Broker Also Lauded for Strength of Options Trading, Long-Term Investing and Education

Mar 13, 2012

FORT LAUDERDALE, FL, March 13, 2012 – Online broker TradeKing ( today announced the firm has received a four-star rating in Barron's 17th annual survey of Best Online Brokers, making this its sixth consecutive four-star year. In the survey of 27 online brokers, TradeKing again outranked larger, longer-tenured brokers including Charles Schwab, e*Trade, Fidelity and Scottrade. 

TradeKing was recognized among the top five brokers in two categories: “Best for Long Term Investing,” for the second year in a row, and “Best for Options Traders,” a category in which TradeKing has been noted as a leader for five consecutive years. The firm, which pioneered the integration of social networking into financial services, was also recognized for excellence in creating “an active and engaged community of traders which includes the ability to interact with CEO Don Montanaro, along with a wide variety of trading professionals.” TradeKing’s proprietary HTML5 streaming data platform, TradeKing LIVE, was noted as having “a lot of great tools for options traders, including easy-to-view options chains.” The firm’s ongoing commitment to trader education via live or archived webinars on a variety of topics was also called out, as well as its free Maxit cost-basis reporting tool. 

The Barron's survey measures overall brokerage performance based on eight key aspects: trading experience and technology, usability, mobile, range of offerings, research amenities, portfolio analysis and reports, customer service and education, and costs.

The Barron’s survey marks the second time TradeKing has been honored in 2012 by an independent third party. recently named TradeKing "Best in Class" in Customer Service and among the top five in four other categories (Commissions & Fees, Options Trading, Investor Community and Investor Education) in its 2012 Online Broker Review

"Continuing to innovate technologically, while staying true to our commitment to provide outstanding customer service and education, is what gets the TradeKing leadership team out of bed every morning,” said Don Montanaro, Chairman and CEO of TradeKing. "We’re proud of the advances we’ve made over the past year in delivering a very full-functioned live streaming platform to our clients, as well as expanding our educational offering and array of tools and services at one low price. We thank our clients for the trust they continue to put in the firm.”

About TradeKing

TradeKing ( is a nationally licensed online stock and options broker offering simple, low cost online trading fees ($4.95 per trade plus $.65 per option contract).1 A pioneer in integrating new financial social media as part of its innovative online equities, options trading and fixed-income trading platform, TradeKing has received multiple discount broker awards from top industry sources and was rated best in customer service by SmartMoney2 Magazine, ahead of OptionsXpress, Scottrade, Fidelity, and TD Ameritrade. (June 2011 SmartMoney Broker Survey).  

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Options involve risk and are not suitable for all investors. For more information, please review the Characteristics and Risks of Standard Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. The content of this press release is provided for educational and informational purposes only, does not constitute a recommendation to enter in any of the securities transactions or to engage in any of the investment strategies presented herein, and does not represent the opinions of TradeKing or its employees.

Online trading has inherent risks due to system response and access times that vary due to market conditions, system performance and other factors. An investor should understand these and additional risks before trading.

Multiple leg options strategies involve additional risks and multiple commissions , and may result in complex tax treatments. Please consult a tax professional prior to implementing these strategies.


(1)          $4.95 for equity and option trades, add 65 cents per option contract. TradeKing charges an additional $0.35 per contract on certain index products where the exchange charges fees. TradeKing adds $0.01 per share on the entire order for stocks priced less than $2.00. See our Commissions + Fees page at for details on commissions on low-priced stocks, option spreads, and other securities.

(2)          TradeKing was ranked #1 in Customer Service in the SmartMoney June 2011 Broker Survey based on the following categories: Commissions and Fees, Mutual Funds & Investment Products, Banking Services, Trading Tools, Research, and Customer Service. SmartMoney is a registered trademark of SmartMoney, a joint publishing venture between Dow Jones & Company, Inc. and Hearst Partnership. Supporting documentation for any claims, comparison, statistics, or other technical data, will be supplied upon request by calling 877-495-5464 or via email at

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