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TradeKing Ranked Tops in Customer Service for Third Consecutive Year in SmartMoney™ Magazine’s Annual Broker Survey 2012

TradeKing Only Brokerage Firm Awarded Five Stars for Customer Service

May 14, 2012

FORT LAUDERDALE, Fla., May 14, 2012Online broker-dealer TradeKing ( has once again earned the top ranking for customer service as part of the Annual Broker Survey for 2012 from SmartMoney1, The Wall Street Journal magazineThe magazine’s June issue, on newsstands this week, ranks TradeKing first in customer service in a comparison of 10 discount brokerages. TradeKing was the only firm among mega brokerages such as Fidelity, eTrade, TD Ameritrade, Charles Schwab and Scottrade to earn the publication’s maximum five stars for service. This marks the third year in a row and fourth time in five years TradeKing has received the survey’s top rating in the customer service category. 

SmartMoney’s 2012 Annual Broker Survey evaluated 10 discount brokerages on their merits across six categories: commissions & fees, mutual funds & investment products, banking services, trading tools, research, and customer service. The SmartMoney ranking is TradeKing’s third strong showing in a major independent ranking of brokerage firms in 2012; in March, TradeKing earned a four-star rating for the sixth consecutive year in Barron’s 2012 Best Online Broker Survey based on Trade Experience, Trade Technology, Usability, Range of Offerings, Research Amenities, Portfolio Analysis & Reports, Customer Service & Access, and Costs. In that survey, TradeKing was recognized among the top five brokers in two categories: “Best for Long Term Investing,” for the second year in a row, and “Best for Options Traders,” a category in which TradeKing has been noted as a leader for five consecutive years. TradeKing was also named “Best in Class” in Customer Service and among the top five in four other categories (Commissions & Fees, Options Trading, Investor Community and Investor Education) by in its 2012 Online Broker Review

“We founded TradeKing with a commitment to really treat the independent investor right with fast, courteous and accurate service. Six years later, that service mindset is still what drives our firm,” said Don Montanaro, CEO of TradeKing. “I can’t say enough about our customer service team, which is the most highly-licensed, knowledgeable and friendly group of reps I’ve ever seen in this industry. I couldn’t be prouder to have this team represent us on the phone, via live chat and email, as well as through various social networks with our 300,000-plus clients every day.”

For more information on the SmartMoney Annual Broker Survey 2012, visit Documentation supporting the awards listed below is also available upon request.

About TradeKing

TradeKing ( is a nationally licensed online stock and options broker offering simple, low cost online trading fees ($4.95 per trade plus $.65 per option contract).2 A pioneer in integrating new financial social media as part of its innovative online equities, options trading and fixed-income trading platform, TradeKing has received multiple discount broker awards from top industry sources and was rated best in customer service by SmartMoney2 Magazine, ahead of OptionsXpress, Scottrade, Fidelity, and TD Ameritrade. (June 2012 SmartMoney Broker Survey).  

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Options involve risk and are not suitable for all investors. For more information, please review the Characteristics and Risks of Standard Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. The content of this press release is provided for educational and informational purposes only, does not constitute a recommendation to enter in any of the securities transactions or to engage in any of the investment strategies presented herein, and does not represent the opinions of TradeKing or its employees.

Online trading has inherent risks due to system response and access times that vary due to market conditions, system performance and other factors. An investor should understand these and additional risks before trading.


(1)          TradeKing was ranked #1 in Customer Service in the SmartMoney June 2012 Broker Survey based on the following categories: Commissions and Fees, Mutual Funds & Investment Products, Banking Services, Trading Tools, Research, and Customer Service. SmartMoney is a registered trademark of SmartMoney, a joint publishing venture between Dow Jones & Company, Inc. and Hearst Partnership. Supporting documentation for any claims, comparison, statistics, or other technical data, will be supplied upon request by calling 877-495-5464 or via email at  

(2) $4.95 for equity and option trades, add 65 cents per option contract. TradeKing charges an additional $0.35 per contract on certain index products where the exchange charges fees. TradeKing adds $0.01 per share on the entire order for stocks priced less than $2.00. See our Commissions + Fees page at for details on commissions on low-priced stocks, option spreads, and other securities.

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